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What if the next level of your practice doesn’t require you to work harder—but to work differently?
In this episode of From Busy to Rich, Wes welcomes Sten Morgan back to the show for a conversation about the breakthroughs that can change the trajectory of an advisor’s practice.
Sten shares why prospecting, communication, and getting paid directly for financial planning became three of the biggest turning points in his own career. They discuss why being the smartest advisor isn’t enough, how great communication helps clients take action, and why advice itself has real value independent of the products you sell or assets you manage.
They also explore the danger of staying comfortable with a practice that’s working “well enough,” why application matters more than collecting more information, and the value of investing in yourself before expecting your business to reach another level.
Because sometimes working harder isn’t the answer.
Sometimes you need a different approach.
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