E175 – The New Client Experience: Unlocking Generational Potential

What happens when business partners don’t plan for the unexpected?

In this episode of From Busy to Rich, host Wes Young and co-host Justin Lakin tackle a complex but critical aspect of estate planning: what happens to a business when one partner passes away, and how to avoid the unintended consequences that can follow.

Wes shares real-life stories of business owners who lacked buy-sell agreements, revealing how the absence of clear planning can lead to friction, stalled growth, and strained family dynamics. The conversation expands beyond logistics to explore how business owners can intentionally pass down values, expectations, and vision, creating not just an inheritance but a living heritage.

What to expect from their conversation:

  • How to structure a business-focused estate planning conversation
  • Common planning gaps that lead to family conflict or business strain
  • Buy-sell agreements, key person insurance, and optional property agreements
  • How to turn business planning into a tool for heritage and leadership

Resources:

Previous Episodes of Interest: 

  • The New Client Experience: Location 
  • The New Client Experience: Expectation 
  • The New Client Experience: Direction – Increasing Family Bank Velocity
  • The New Client Experience: Direction – Unleashing Human Potential

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E173 – The New Client Experience: Direction – Unleashing Human Potential

What happens after the estate plan is written? 

In this episode of From Busy to Rich, host Wes Young and co-host Justin Lakin unpack the essential conversations financial advisors must lead during the Direction Phase, especially those around inheritance, legacy, and the deeper meaning of heritage.

Wes shares powerful stories contrasting the Vanderbilt and Rockefeller family legacies, offering real-world examples of how planning, or lack thereof, can shape generational outcomes. Together, Justin and Wes break down their team’s meeting structure, tools like Planning Shepherd, and how they help clients visualize the impact of estate decisions on income and legacy.

What to expect from their conversation:

  • The difference between inheritance (assets) and heritage (values and vision)
  • How to present estate flow and income replacement scenarios
  • A repeatable meeting format for guiding estate and heritage discussions
  • Creative ways to help clients build a living “Family Constitution”

Resources:

Previous Episodes of Interest: 

  • The New Client Experience: Location 
  • The New Client Experience: Expectation 
  • The New Client Experience: Direction – Increasing Family Bank Velocity

Other Listening Platforms:

Connect with us:

E171- The New Client Experience: Direction – Increasing Family Bank Velocity

What’s next after a client says “yes” to working with you?

In this episode of From Busy to Rich, host Wes Young and co-host  Justin Lakin unpack the Direction Phase, the pivotal point where ideas turn into actionable steps. Tune in to learn how financial advisors can simplify complex strategies, set clear expectations, and avoid overwhelming clients with information overload.

What to expect:

  • How to keep clients focused without overwhelming them
  • The role of recurring meetings and strategy summaries
  • Navigating fixed vs. variable assets in volatile markets
  • Building client confidence through discipline and simplicity

Resources:

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